The last time you needed to find a recipe for dinner, or some special occasion, did you pull out an old recipe book, or did you use your favorite search engine to find one? Most people nowadays, go to their phones and the internet.

That recipe you decided on, did you go to a food blog that had really yummy photos that made you go, “OH, I want to make that one!” Did you happen to notice how many recipes they have on their blog? Did you also happen to notice how each recipe has lots of detailed photos and detailed instructions on how to make it? How many people do you think it takes to run that blog and put all that content up there? Something that you, and millions of people, like to use on a daily basis?

Well, when most people think of a food blog, and what it takes to create and manage something like that, they think of a single person, taking all the pictures themselves, from their own kitchen, and then posting them up on their blog. Now don't get me wrong, there are some blogs out there like that.

But in reality, it takes a TEAM of people to run those big food blog sites that you and everyone else likes to visit. Millions of people go to these blogs every single day. They have become big business. And, if you spent any time looking through those search results, you’ll notice there are hundreds of these blogs out there. Each competing for your traffic.

Why Bloggers Hire

BLOGGING IS NOT A SIDE HUSTLE

HOW BLOGGERS EARN MONEY

Food blogging is no longer a side hobby for people. People don’t start food blogs because they think it’s cute. They don’t work on it full time, making zero profit, giving away free recipes for 2-3 years out of the goodness of their heart. No, they are doing it because they know the sky is the limit and they have a vision for what it can become. It’s a full fledged business with a leader at the helm. So that leaves a lot of people wondering, how in the world do these blogs actually make money?

Now, when you finally found that recipe you wanted and printed it off, did you have to pay for it? Or was it given to you for free?

It was free right?

So, how do they hire people if they are giving all of their recipes away for free?

Large blogs, that get a million plus visits per month, are very profitable. Bloggers can make money in a number of ways. But the primary way is through the use of ads. Ads pay bloggers based on the numbers of views they get. The more views a blogger gets to their website, the more they earn from their ads. So this means, they need their blog, to stand out against all the other blogs, and be the one that YOU choose to use. Because after all, more traffic, means more money.

To keep their traffic high, bloggers have to continue to push out new content to keep readers engaged and returning to their website. And, as blogs grow, the demand for content grows. This is why most blogs are really a team of people, working together, to bring you all that glorious yummy content.

So why not just become a food blogger yourself? Well, you can and some of our grads have embarked on that journey themselves. But it’s a LOT of work with little to no reward for a few years. And you can't take time off. It takes very high dedication and commitment. Most people don't want to work for several years, before they start to see a return on their investment and time. But, you can work FOR food bloggers who have already made that investment. This allows you to start making money MUCH sooner. In fact, we have food bloggers themselves join Pretty Focused in order to work for OTHER bloggers while they are growing their own blogs. And they are taking what they learned in Pretty Focused to help them do that.

So to sum it up really simply, bloggers hire photographers because it helps them grow their business beyond what they can do on their own. Without that partnership, a blogger could never see their business grow.